Case Studies

DIFFERENTIATED SERVICE SUCCESS STORY: "The Avenue team began looking for an offering that could be used as a hook to develop substantial, new relationships. Avenue chose CDARS, seeing it as a differentiated service that could attract institutional deposits in large chunks (typically, CDARS orders average over a million dollars apiece). While Avenue’s competitors pitched standard offerings — cash management accounts, lines of credit, term loans, etc. — Tim Bewley, Avenue’s Chief Depositor Officer, and his team offered the ability to access FDIC insurance through a single bank relationship… Once 'in the door,' Avenue found the sale relatively simple and the results quite profound. According to Bewley, 'Not long after we launched this product, we had millions in CDARS deposits; in just a few months it had doubled, and in a few more months it had tripled. It grew with relative ease.'"

PUBLIC FUNDS SUCCESS STORY: "Because of CDARS, we have been able to shift millions out of lower yielding repurchase agreements and pledgeable investments into higher return investments or loans. We have become more rate competitive, which helps us gain more market share and it provides a higher return for our public fund or repurchase agreement customers. We are a community bank, so we strive to offer products that are good for our overall communities, not just what is good for the Bank. It's a win-win for us and our customers." --Bill Young, Chairman, Citizens Bank & Trust

COMMUNITY DEVELOPMENT BANK SUCCESS STORY: "Prior to CDARS, the strict investment policy requirements of many of our socially motivated investors, non-profits, foundations, and public agencies prevented them from putting more than $100,000 in our bank without full collateralization. CDARS changed all that. We are able to accept much larger deposits now and we can use them to fund loans that benefit the communities we serve." -- Ann Scoffier, Vice President of Resources, City First Bank